Key Benefit:  Hubbard & O'Brien are still keeping it real in the third edition with new and updated coverage that reflects the current state of the economy and the recent financial meltdown.   Key Topics: MICROECONOMICS:  Economics: Foundations and Models; Trade-offs, Comparative Advantage, and the Market System; Where Prices Come From: The I[Read More]

Hubbard & O'Brien motivate the study of economics through real business examples. The book motivates users by demonstrating how real business uses economics to make real decisions on a daily basis. Covers the different Market Structures in an intuitive fashion so that readers of all backgrounds and fields can grasp the importance and flow of these[Read More]