Principles of Marketing (12th edition) by Kotler and Armstrong

Publisher: Prentice Hall
Overall Rating:
	for Best Price and Availability.

Product Description

The 12^th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

Customer Reviews

Outstanding Book

Review Date: October 31, 2007

Reviewer: Elijah Chingosho, Nairobi, Kenya

This is an outstanding book by the Marketing Guru, Philip Kotler and co-author Gary Armstrong. This work is densely packed with valuable insights, guidance, and marketing techniques. It offers enormous potential to receptive and motivated readers who are able to move from thought to action. This revised and updated edition includes the latest developments in the field of marketing including effectively using the latest electronic information communication technologies.

The book methodically, step-by-step discuss the various principles in marketing. The book carries pertinent information, but it is organized and written in such a way that is easily digestible. The authors buttressed their arguments and conclusions with some notes on successful marketing initiatives highlighting the specific approaches taken by the various organisations highlighted.

I would recommend it to anyone who is doing graduate or post-graduate work in marketing or marketing management or just wants some insight into how to effectively market goods or services.

Excellent Book

Review Date: August 2, 2008

Reviewer: Michael Muskalla,

This book is well written and provides real world examples for every concept mentioned, which helps me understand everything a little better. Very up to date (as with most management books) and thorough, which helps me since I'm taking my marketing course online and I don't have a teacher face-to-face I can talk to. Great book!

Future Marketing

Review Date: December 30, 2007

Reviewer: S. Hota,

This book has an awesome collection from various marketing methods and in depth of understanding of situations marketing strategies. Author is renowned in the area of business in schools and practice. I am concerned about the future trusted community based marketing, the concepts remain same but the usage of marketing is totally dependent on how fast, accurately you are building a virtual marketplace is the key factor and can't be ignored. These days the concepts are already achieved among web 2.0 initiatives, but there are certain key attributes which are missing from those are trust based marketing, narrowed down to a community based marketing etc. One example of such kind of platform is collabotrade.com where an individual can build a perfect web based trusted community.

Well done and thorough

Review Date: May 8, 2009

Reviewer: Roland Smart, San Francisco, CA USA

This book is well written and thorough. I'm particularly impressed with how contemporary the examples are considering the significant changes that are taking place in marketing today. I'd strongly recommended that any serious marketer read this book.

book review

Review Date: October 12, 2009

Reviewer: Derrick A. Dalton, ohio

Good product! I received it in about four days. And it was a good price. Book was in good condition.