Essentials of Marketing (6th edition) by Lamb, Hair and McDaniel

Publisher: South-Western College Pub
Overall Rating:
	for Best Price and Availability.

Product Description

ESSENTIALS OF MARKETING "takes you there"--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of learning styles.

Customer Reviews

Get to the basics without the heavy details

Review Date: November 10, 2005

Reviewer: John Mason, Saginaw, TX

It seems like marketing books are getting longer and longer, trying to make marketing more and more complicated. It isn't rocket science. Essentials of Marketing goes in the oppositer direction, giving you the basics of things that will work. Covers all phases of the marketing mix and does it with a style that isn't the usual stuffiness. The fact the book is in the 4th edition says it has staying power.

Good Basics Intro

Review Date: August 6, 2007

Reviewer: Jared M., New York

This book basically covers it all from basic concepts to how to market a retail chain. It serves as a great into book to marketing and is pretty easy to read along with many graphics and charts. It's sectioned off well enough to grasp particular concepts without having to read the entire book also.

Delivered as advertised...

Review Date: June 16, 2009

Reviewer: A. Ames,

I ordered this book on line for class and received it within the expected timeframe. The description of the book's condition was accurate, and there were no surprises. I really appreciated the email from the seller when the item was shipped.

I would order from this seller again.

Shipping Issues

Review Date: September 8, 2008

Reviewer: David Olson, Oklahoma

My book came almost a week late after I paid for two day shipping. On top of this the books has minor damage from shipping which I was very disappointed in. My book sat at the UPS center from Thursday to Monday instead of being shipped as promised. I'm not sure if I will continue to use Amazon in the future or not, time will tell.

Lori L

Review Date: June 1, 2009

Reviewer: Lori L, Oregon

Not wild about this book. Thoughts don't seem to follow a linear fashion. There seems to be a lot of looping around and unnecessary fillers. I found myself drifting off and losing sight of the concept. I think the subject is interesting but I wish my instructor had chosen a better book.